Rare pieces. Real connections.
Fine jewelry in Belleair Bluffs, chosen with care.
For your milestones, your everyday, your story.
◇The Blue Three-Stone RingRings
BEAUTY. CRAFT. CONNECTION.
Exceptional piecesPersonal, local serviceCare in every detail
The art of choosing well
Discover all jewelry A few of our favorites.
Remarkable color. Thoughtful detail. A piece that feels like you.
Our story
Four decades of jewelry, family, and trust.
Cappello & Co. is a family-owned fine jewelry store with more than four decades of experience in diamonds and fine jewelry. Our story began in 1981 with an estate auction gallery in Highlands, North Carolina, and grew through years of experience in the auction and wholesale diamond businesses, eventually expanding to retail jewelry stores in St. Maarten and other locations throughout the Caribbean.
Today, Cappello & Co. is located in Belleair Bluffs, specializing in fine diamonds and jewelry, custom design, estate jewelry, appraisals, on-site jewelry repair, and discreet collateral lending. With a graduate gemologist and master jeweler on site, we pride ourselves on knowledgeable guidance, exceptional value, and personal service.
Since 1981
For us, jewelry has always been about more than the piece itself. It is about the people, the stories, and the relationships we build along the way.
Made with skill. Handled with heart.
A favorite piece restored. A new idea brought to life. Our in-house craftsmanship brings a personal touch to the jewelry you love.
Discover our craftsmanshipMore than jewelry. A legacy.The Development Process
From the first sketch to the final polish, explore how raw elements become extraordinary jewelry.
01
Design & Conceptualization
Every piece begins with an idea. We sketch and refine until the proportions, lines, and aesthetic perfectly capture the vision before moving to production.
02
Casting & Crafting
Molten gold and platinum are carefully cast. Our master jewelers then hand-forge and shape the raw metal into the precise foundation of the jewelry.
03
Stone Setting
Under a microscope, each diamond and gemstone is meticulously set by hand. Prongs are formed, bezels are tightened, and brilliance is secured.
04
Polishing & Correcting
The final and most crucial step. We polish every facet to a mirror finish, correcting the microscopic imperfections to reveal the true beauty of the piece.
A welcoming destination
Visit Cappello & Co
Located in the heart of Belleair Bluffs, our boutique offers a relaxed, personal experience. Stop in to explore our collection, meet our team, or discuss your jewelry needs.
Plan your visit Belleair Bluffs, Florida
A local
treasure
since
day one
treasure
since
day one
Kind words. Lasting relationships.
Clients remember the way they are cared for.
Real words from people who visited Cappello & Co for repairs, guidance, jewelry, and trusted personal service.
A classic and beautiful jewelry store in the heart of Belleair Bluffs. Jennifer and Victor are more than helpful and knowledgeable. A calm welcoming atmosphere, with gorgeous displays.
The moment you enter the store, a member of the Cappello family greets you. You are treated with the utmost respect and discretion.
Thank you for repairing my brother’s favorite necklace so quickly. He’s visiting from out of state and you took care of him like a local. Great service.
Helpful guidance, personal service, and a comfortable place to ask questions about pieces that matter.
A conversation in confidence.Discreet. Personal. Considered.
Explore the possibilities of your jewelry with a team that treats you, and your pieces, with care. Start with a private conversation.
Explore collateral servicesEvery story starts somewhere
A special piece. A thoughtful question. A new possibility.
We would love to hear from you.